Continuing the unexpected theme of January, The Power of Habit by Charles Duhigg is the perfect companion to last week's book. As the subtitle indicates, the author explores the why behind what we do in life and business.
In the first chapter, the reader discovers the three keys that brain
uses to develop a habit--good or bad--in order to increase
efficiencies. Cue, Routine, and Reward are the result. The author
balances the science using new examples in each chapter to concrete 'The
Habit Loop.' Michael Phelps, Starbucks' CEO Howard Schultz, Pastor
Rick Warren, coach Tony Dungy,
all use the habit loop to success. In a slightly creepier
angle--Target has made a science of discovering what their 'guests' need
and have taken it right to the bank. Of particular interest to this
reader, is Duhigg's examination of Paul O'Neill and his role as chairman of Alcoa. O'Neill's
work at Alcoa led to his appointment as Secretary of the Treasury for
President Bush. That role was sadly cut short thanks to disagreements
with the administration. Which is unfortunate if you consider what
O'Neill accomplished for a declining steel corporation.
Regardless of your political leanings, this book is a game-changer for those seeking to understand why they engage in behaviors they know are unhealthy. Whether it's smoking or overeating, gambling or biting your nails, this book will arm you with the knowledge to re-engineer your behavior. As Duhigg states 'Habits are not your destiny'. Anyone willing to put forth the effort will find hope in knowing that you are not your habits.
No comments:
Post a Comment