Whiskey. Neat.

Maker's Mark Bourbon has posted some smooth billboards on the I-40 corridor through Guitar Town recently. East and west, their adverts are unassuming in the otherwise assaulting world of advertising. {unlike that gosh awful digital board that blinds you as you round the westbound curve just before Demonbreum} They are simple in their execution. Most of them are center around a pour, showcasing the curve of the bottle and that well known waxed seal. Slogans like 'Turn it up, Nashville' and ':)' convey confidence in a product. If I were into whiskey, I'd give it a sip.